Segment is a Customer Data Platform, and offers integrations with Google Analytics, Adobe Analytics, Youbora, and others.
Segment sets up "Connections" between "Sources" and "Destinations".
Segment can be implemented on top of THEOplayer. Refer to the article on building a custom analytics integrations for more information on how to build an integration on top of THEOplayer.
Table of Contents
As a developer you'll have to build a custom analytics integration to support Segment through a THEOplayer SDK.
Web SDK | Android SDK | iOS SDK | tvOS SDK | Android TV SDK | Chromecast SDK | Roku SDK |
---|---|---|---|---|---|---|
Custom | Custom | Custom | Custom | Custom | Custom | Custom |
Segment can be integrated on top of THEOplayer.
You'll (most likely) use the "Analytics.js" source to get access to the Segment API.
Then, for each of your destinations, you want to figure out whether you can use the "Video Spec", or whether need to do something specific for some destinations (e.g. Youbora).
Segment describes a "Video Spec" at https://segment.com/docs/connections/spec/video/, but this article also mentions that "not all destinations support video tracking and you should always check with the individual destination documentation to confirm".
You'll (most likely) use the "Analytics for Android SDK" source to get access to the Segment API.
Then, for each of your destinations, you want to figure out whether you can use the "Video Spec", or whether need to do something specific for some destinations (e.g. Youbora).
Segment describes a "Video Spec" at https://segment.com/docs/connections/spec/video/, but this article also mentions that "not all destinations support video tracking and you should always check with the individual destination documentation to confirm".
You'll (most likely) use the "Analytics for iOS SDK" source to get access to the Segment API.
Then, for each of your destinations, you want to figure out whether you can use the "Video Spec", or whether need to do something specific for some destinations (e.g. Youbora).
Segment describes a "Video Spec" at https://segment.com/docs/connections/spec/video/, but this article also mentions that "not all destinations support video tracking and you should always check with the individual destination documentation to confirm".
Refer to the documentation at https://segment.com/docs/.